NOTES
Practical notes
for your next project.
Guides to choosing a website, planning creative work and improving everyday business tasks.
When does 3D animation help a business website?
Choose between a still image, a short film and an interactive model. What our CJAX instrument shows about detail, mobile performance and scope.
Can AI make a good video for your business?
Start with the audience and message, then choose the right mix of footage, motion and generated imagery. Lessons from our own videos.
What a booking site actually costs you
Use your booking statements and guest feedback to decide whether improving the direct route is worth the cost.
What an over-designed website costs you in enquiries
A beautiful website can still make the next step hard. Run these practical checks before blaming demand, seasonality or the people visiting it.
You are not behind on technology
Four questions to help you decide whether a new tool solves a real problem, how to test it and who will maintain it.